The Role a General Estate Agent in Real Estate Transactions The Role Of A General Agent In Real Estate Transactions What is a General Agent? A general agent is a person or company with the authority to represent another in different business transactions. In the context of real estate, a general agent is someone who is authorized to represent a client in a wide range of activities related to buying or selling property. General agents are usually given broad authority, allowing them to make decisions for their clients and enter into contracts. This can include negotiating and handling paperwork with