Navigating the challenges of being a real estate agent The Competitive Nature of the Real Estate Industry Competition for Customers is fierce Being a real estate agent is a challenging profession, especially in today’s competitive market. When so many agents are vying for the same clients, it is difficult to standout and attract new business. Agents must be willing and able to adapt to market changes. The fierce competition for clients is a major challenge facing real estate agents. It can be difficult to stand out from the crowd and convince clients to choose your agency over another. Agents are