Nike’s Athleisure Wear: Redefining Activewear Fashion Trends to Empower Women Nike Women History Nike has played an important role in empowering woman throughout history. This was done through their marketing campaigns and products. Nike was a pioneer when it came to creating athletic wear for women. They recognized the importance of providing both functional and stylish gear for female athletes. Nike’s history of women was marked by the “Just Do It!” 1980s campaign featuring female athletes Joan Benoit Samuelson & Mary Decker. This campaign was not only a way to highlight the achievements of female athletes but also encouraged a
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