Nike’s Athleisurewear: Redefining Activewear Trends and Empowering Women Nike Women History Nike has always played a major role in empowering females through their products and campaigns. Nike was a pioneer when it came to creating athletic wear for women. They recognized the importance of providing both functional and stylish gear for female athletes. In the 1980s Nike launched their “Just Do It!” campaign, featuring female athletes like Joan Benoit Samuelson or Mary Decker. This campaign not only highlighted the achievements of women in sports but also inspired a generation of young girls to pursue their athletic dreams. Nike has always
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