At the time a separation didn’t fully exist between genre names and typeface names, so these will be the names of individual varieties, or if they proved in style the identify of the subgenre they created. No less than one sans-serif typeface with reverse contrast was developed on this period. Zirkus and Bitstream’s P. T. Barnum. As a kind designer I wished to draw something in every fashion. Westside its own expression. I actually enjoyed drawing it. For one thing it was great fun. Frutiger determined to return to the Caslon kind’s sample of all horizontals being thick aside from
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