The Role Of A General Agent In Real Estate Transactions The Role of the General Agent in Real Estate Transactions What is a General Agent? A general representative is an individual, or a company, who has the authority and responsibility to act on behalf another person in a variety of business transactions. In the context or real estate, an agent general is someone that is authorized to act on behalf of a client to perform a wide variety of activities related with buying and selling properties. General agents are usually given broad authority, allowing them to make decisions for their