Hollywood’s Top Real Estate Agents are Making Moves Hollywood’s top real estate agents are making moves in the Hollywood, California area 1. Overview of the Hollywood Real Estate Market Hollywood, California, is a thriving entertainment hub that attracts celebrities, aspiring actors and tourists. The real estate market is extremely competitive and vibrant in Hollywood. Real estate agents in Hollywood must navigate a fast-paced environment, with properties often selling at lightning speed. To assist their clients successfully, they need to have a thorough grasp of the local market, pricing strategies and negotiation tactics. Hollywood is a melting pot of architectural styles.