The Role a General Estate Agent in Real Estate Transactions The Role of the General Agent in Real Estate Transactions What is an agent general? A general representative is an individual, or a company, who has the authority and responsibility to act on behalf another person in a variety of business transactions. In the contexts of real estate and property, a general representative is someone authorized to represent clients in a broad range of activities relating to buying or renting property. General agents usually have broad authority in making decisions and entering into contracts on behalf their clients. This can