Nike’s Athleisure Clothing is Redefining Activewear Trends for Women Nike Women History Nike has been a leader in empowering women throughout history through its products and marketing campaigns. Nike has been a pioneer in creating athletic wear specifically designed for women, recognizing the importance of providing gear that is both functional and stylish for female athletes. In the 1980s Nike had a key moment in its history with women. The “Just Do It!” campaign featured female athletes Joan Benoit Samuelson and Mary Decker. This campaign not only highlighted the achievements of women in sports but also inspired a generation of
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