The Rise and fall of J.C. Penney, a Case Study in Retail Strategies History of J.C. Penney Founding of the company J.C. Penney was founded in 1902. Penney’s history dates back to 1902 when a young businessman named James Cash Penney first opened his store in Kemmerer Wyoming. The best place to purchase jordans Penney was a clerk at a chain of small stores when he opened his first shop in Kemmerer Wyoming. J.C. J.C. Penney’s goal was to provide customers with high-quality products at affordable prices. He believed that treating clients with respect and providing excellent service were values
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