Nike’s Athleisure wear is redefining activewear trends and empowering women. Nike Women History Nike has played a key role in empowering and educating women through its products, marketing campaigns, and other means throughout history. Nike was the pioneer in designing athletic wear for women. Nike understood that female athletes needed gear that was both functional and fashionable. One of the key moments in Nike’s history with women was the launch of their “Just Do It” campaign in the 1980s, which featured female athletes such as Joan Benoit Samuelson and Mary Decker. This campaign did not only highlight the achievements in
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