Macy’s Online Offers 5 Must Have Fall Fashion Trends Macy’s Online History Founding of Macy’s Online Macy’s began its online presence in the early 2000s after the brick-and-mortar store decided to expand into the digital realm. Macy’s, recognizing the growing popularity of online shopping saw an opportunity for them to cater to a younger generation of tech savvy consumers. Macy’s launched their first website in 1998. It offered a variety of products which could be ordered online. The first website was basic with limited functionality and small inventory. It laid the foundations for Macy’s future online shopping experience. As technology
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