Macy’s Online: 5 Must-Have Fall fashion trends The History of Macy’s Online Macy’s Online is founded Macy’s began its online presence in the early 2000s after the brick-and-mortar store decided to expand into the digital realm. Macy’s, recognizing the growing popularity of online shopping saw an opportunity for them to cater to a younger generation of tech savvy consumers. Macy’s first website was launched in 1998. This site offered an assortment of products that were available for purchase online. The first website was basic with limited functionality and small inventory. Macy’s later developed an online shopping experience based on this
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