The Role a General Estate Agent in Real Estate Transactions The Role of the General Agent in Real Estate Transactions What is a General agent? A general representative is an individual, or a company, who has the authority and responsibility to act on behalf another person in a variety of business transactions. In the context real estate, a General Agent is someone who has the authority to represent a customer in a variety of activities related to buying and selling property. General agents usually have broad authority in making decisions and entering into contracts on behalf their clients. This can