A Company’s Competitive Strategy Deals With When it comes to a company’s competitive strategy, the retail and ecommerce industry relies heavily on utilizing cutting-edge technology to stay ahead of the game. One important aspect of this strategy is implementing artificial intelligence (AI) to enhance customer experience and drive sales. Companies like Nike have successfully integrated AI into their business model, leveraging data analytics to tailor personalized recommendations for their customers. Artificial intelligence plays a crucial role in optimizing supply chain management for retail and ecommerce companies. By using AI-powered algorithms, businesses can forecast demand more accurately, reduce inventory costs, and