Macy’s Online: 5 Must-Have Fall fashion trends Macy’s Online History Macy’s Online founded Macy’s Online was founded in the early 2000s, when the brick-and mortar department store decided to extend its reach into the digital world. Macy’s saw the opportunity to cater to an entirely new generation of tech-savvy shoppers by recognizing the growing trend in online shopping. In 1998, Macy’s launched its first website, offering a selection of products that could be purchased online. The initial website was basic, with limited functionality and a small inventory. Macy’s later developed an online shopping experience based on this foundation. Macy’s has
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