The Role of a General Agent in Real Estate Transactions The Role and Responsibilities of a General Estate Agent What is the General Agent? A general agent can be an individual or a company that has the authority to act for another person or business in various transactions. A general agent in the context of realty is someone who can represent a client for a wide range activities related to purchasing or selling property. General agents typically have broad authority to make decisions and enter into contracts on behalf of their clients. This can include negotiating with buyers or sellers,